With its tagline as “Live the music,” it is associated with the ‘freshest' and newest songs on the airwaves. The radio station prides itself on articulating their audience’s key issues of interest from a socio-economic, lifestyle, political and entertainment point of view. They are also well known for their unique on air promotions and contests. All this is done to a pulsating soundtrack of Hip Hop, Kwaito, R & B and House music, spectacular station imaging and great audience interactions.Yarona FM is a national broadcaster based in Gaborone, Botswana. The Yarona FM core audience comprises of young, upwardly mobile men and women within the 20-29 age bracket with spillage on either side of this age group. The station began its national broadcasts in 2008 after starting out as a regional broadcaster in 1999. The network plays a relatively freeform mix of indie music, including rock, pop, alternative hip hop, motswako and electronic music.
Radio Station Summary