India’s number 1 radio brand, Radio Mirchi. Radio Mirchi targets middle to high income 24- 35 year old affluent, youthful Asians from the Indian subcontinent. The only Asian station in the UAE with dedicated frequencies for Abu Dhabi, Dubai and Al Ain, Radio Mirchi is India’s iconic FM channel broadcasting across 32 cities in 8 different languages. The brand is well known for its ‘sunshine’ positioning and for its connect with the various film industries in India, particularly Bollywood.
