City 101.6 prides itself on having the largest number of listeners in the UAE, the target audience being 15 to 35 year olds.
City101.6 is aspirational, speaks the language of the 25-year-old while the 35-year-old finds the station intelligent and relevant in its content. The vibrant presenters are trendsetters in the community. City 101.6 makes Dubai home for the expats.
The station throws the biggest on-air parties and has the most dazzling prizes for listeners, giving them experiences of a lifetime. The listeners love Bollywood and cricket. They are well travelled and ambitious. City 101.6 stands for all that’s cool and Desi.
